A decade ago we created a software model that could be customized by company to score, map and compare hundreds of projects and investments on identical decision criteria. In the last ten years more than twenty four thousand projects have been evaluated and improved for companies that include Avon, Gillette, Campbell Soup, TJX and LL Bean. The model has identified risk factors to reduce to improve the success of critical IT projects. It has allowed CIO’s to demonstrate and increase the strategic value factors of ongoing and proposed technology projects and programs. The success of the model has led to its customization and use for strategic planning, branding and sustainability.